Seminars
We have a selection of powerful and informative seminars running throughout the day.
These seminars are aimed at growing and sustaining your business.
These seminars are targeting start up companies to learn and develop their skills from day one.
10:00
Speaker: Nick Tadd & Vanessa Warwick Social Media Graffiti
Room: Grow Your Business
Speaker: Nick Tadd & Vanessa Warwick Social Media Graffiti
Room: Grow Your Business
Abstract:
Gain an insight into the power of engaging with the social web and how you can benefit from a new communications channel. Learn about the potential business exposure you can achieve at very little cost. Your home or small business can potentially reach or influence the same number of people as a large corporation! The social web actually favours the small business.
Note: This seminar runs concurrently with seminar 2, "5 4 3 2 1 Countdown to successful marketing"
10:00
Speaker: Fiona Humberstone Flourish Studios
Room: Start Your Business
Speaker: Fiona Humberstone Flourish Studios
Room: Start Your Business
Abstract:
Discover how to market your business effectively. This practical and hands on seminar will guide you through pricing, creating a product that your customers want, developing processes to enable you to delegate without compromising on service and finally how you’ll promote your business. A must for anyone starting out!
Web site: www.flourishstudios.co.uk
Note: This seminar runs concurrently with seminar 1, "Leveraging the power of the social web for business exposure"
11:00
Speaker: Antonio Falco Antonio Falco Business Advisor
Room: Grow Your Business
Speaker: Antonio Falco Antonio Falco Business Advisor
Room: Grow Your Business
Abstract:
How to get your business moving, build up momentum and keep it going.
- The 6 key principles to base your business on
- Understanding what sales is about
- Developing mental toughness
Web site: www.antoniofalco.co.uk
Note: This seminar runs concurrently with seminar 4, "Copywriting: how to use the written word to engage your customers"
11:00
Speaker: Karen Skidmore Can Do Can Be
Room: Start Your Business
Speaker: Karen Skidmore Can Do Can Be
Room: Start Your Business
Abstract:
Most websites and brochures are dull. Not because they look boring, but because they fail to engage the reader. Are you one of those business owners who falls into the trap of describing your business and what you do in the hope that your customers will buy from you? You need to be much, much smarter than that to cut through and really galvanise a response from your potential clients, and in this fun, inspiring and practical seminar Karen will show you how.
Note: This seminar runs concurrently with seminar 3, "Sales – and the six key principles to getting this and your business right"
12:00
Speaker: Sarah Orchard Orchard Marketing Associates
Room: Grow Your Business
Speaker: Sarah Orchard Orchard Marketing Associates
Room: Grow Your Business
Abstract:
In the current climate, it’s more important than ever to ensure all your marketing efforts work in harmony with each other to create maximum benefit.
More often than not, small businesses will focus their marketing efforts purely on just the website or a series of disjointed actions. This is highly unlikely to generate a longer term benefit and help their business grow successfully.
Note: This seminar runs concurrently with seminar 6, "Understanding customers is key to your business"
12:00
Speaker: Liz Machtynger Customer Essential
Room: Start Your Business
Speaker: Liz Machtynger Customer Essential
Room: Start Your Business
Abstract:
Starting out - the key things to think about in setting out your target customer base
- What customers want, what they need and what they will pay for.
- Building a customer database - the fundamentals
- How to set about research?
- The power of using your newly found knowledge of customers
Note: This seminar runs concurrently with seminar 5, "How to integrate your online and offline marketing in a tough climate"
13:00
Speaker: Nikki Bartlett Zest Learning
Room: Grow Your Business
Speaker: Nikki Bartlett Zest Learning
Room: Grow Your Business
Abstract:
This session will challenge you to step outside your comfort zone and think about what you could do to be the first one in your organisation to fly.
- Learn how to get yourself into a creative space.
- Challenge the limitations of your personal beliefs.
- And be able to think differently about your business.
Web site: www.zestlearning.co.uk
13:00
Speaker: Bernay Laity In:Colour - Colour & Design Agency
Room: Start Your Business
Speaker: Bernay Laity In:Colour - Colour & Design Agency
Room: Start Your Business
Abstract:
Understand what your choice of colours will do for your business and how to communicate the right message to your customers.
- Why people respond in different ways to colour
- What is the 'colour personality' of a business?
- How to understand what colours could represent your business
14:00
Speaker: Matt McNeil Sign-Up.to
Room: Grow Your Business
Speaker: Matt McNeil Sign-Up.to
Room: Grow Your Business
Abstract:
How to set up, run and measure an effective email marketing program that will grow your business, including:
- How to build a powerful mailing list
- How to create compelling email campaigns
- How to accurately measure campaign results and put that information to use
14:00
Speaker: Angela Marshall Appearance Management
Room: Start Your Business
Speaker: Angela Marshall Appearance Management
Room: Start Your Business
Abstract:
Learn the importance of personal image in business. How to adapt your appearance to fit in with your organisation and that of your clients. How your clothes need to represent your personality, suit your colouring and shape and represent your lifestyle - plus tips on good grooming, body language, and business manners.
15:00
Speaker: Tom Evans The Bookwright
Room: Grow Your Business
Speaker: Tom Evans The Bookwright
Room: Grow Your Business
Abstract:
How publishing and promoting a book has never been easier or cheaper and how it will take you and your business in amazing new directions … and that publishing now is in the hands of authors.
- The four ways to publish a book nowadays
- How the only thing stopping you is yourself
15:00
Speaker: Julie Lawn Cute Dog Consultancy
Room: Start Your Business
Speaker: Julie Lawn Cute Dog Consultancy
Room: Start Your Business
Abstract:
The value and lifetime of a business plan and what it’s for
- Financial projections
- Funding sources
- Understanding Social Enterprise
- How to access free staff for 6 months paid for by the government